Operational Marketing Manager Nordics – Beyond Road | Michelin Nordic

At Michelin, we go beyond tires. We shape the future of mobility through innovation, sustainability, and industry-leading products and services.

We are now looking for an Operational Marketing Manager Nordics to help drive growth across our Beyond Road business, covering segments such as construction, mining, agriculture, industrial, and material handling. This is an exciting opportunity for someone who enjoys combining marketing execution, commercial impact, analytics, and cross-functional collaboration in a fast-paced international environment.

About the role

As Operational Marketing Manager, you will play a key role in bringing Michelin's products, services, and customer value propositions to market across the Nordic region.

You will work closely with sales teams, dealers, distribution partners, and global marketing teams to ensure successful deployment of marketing and commercial plans. Your mission is to help shape how Michelin's Beyond Road brands are positioned in the market while ensuring customers and partners clearly understand the value we deliver.

Unlike traditional marketing roles, this position operates in a highly specialized B2B environment where commercial success is closely linked to technical understanding. Customers rely on Michelin not only for products, but also for expertise that helps improve productivity, efficiency, sustainability, and total cost of ownership. Understanding customer applications, operational challenges, and market needs will therefore be an important part of your role.

You will work closely with Sales, Distribution, Supply, and Marketing teams, ensuring alignment, performance tracking, and continuous improvement.

Key responsibilities

• Coordinate and deploy territory marketing and commercial plans across selected Beyond Road segments
• Implement go-to-market plans including SAVE (Solution, Access, Value, Experience)
• Support and engage customer-facing teams in executing marketing and commercial actions
• Collaborate with Sales and technical experts to translate product capabilities, application knowledge, and customer challenges into compelling customer value propositions
• Deploy and coordinate new offers locally while monitoring and promoting existing offers
• Ensure Sales and Distribution teams have the right tools, insights, and support to drive growth
• Lead initiatives to increase customer leads, conversion, retention, and market penetration
• Analyze performance across customer segments, product lines, SKUs, and market trends to steer actions and priorities
• Contribute insights during territory business reviews and propose corrective action plans
• Align forecasts with business ambitions, customer demand, and product lifecycle requirements
• Support regional and global projects when needed
• Identify and propose new local opportunities in line with Michelin's go-to-market strategy

What you bring

Your background

• Relevant academic degree within Marketing, Business, Economics, Engineering, or a related field
• 2-5 years of experience in a similar marketing, commercial, product marketing, or operational role
• Experience working closely with Sales teams and commercial execution is considered a strong advantage

Languages

• Excellent English skills, both spoken and written
• Proficiency in one Nordic language (Swedish, Norwegian, or Danish preferred)
• Finnish language skills are considered a merit

Key experience in

• Working with internal sales organizations and B2B customers
• Marketing, commercial, or product-related activities in a technical B2B environment
• Collaborating with multiple stakeholders across functions and countries
• Analytics, reporting, and performance monitoring
• Project management and execution

Experience from industries such as construction, mining, agriculture, industrial equipment, manufacturing, automotive, or other technically-oriented sectors is considered an advantage.

We also believe you

• Have a strong commercial mindset and a passion for creating customer value
• Are comfortable translating technical concepts into clear business benefits
• Are structured, proactive, and hands-on in your way of working
• Communicate confidently and collaborate effectively across teams and cultures
• Enjoy working with data and turning insights into actions and results
• Are curious, energetic, and motivated by continuous learning and development
• Thrive in an international organization where collaboration and innovation drive success

Why Michelin?

At Michelin, you will join a global leader with a strong purpose, trusted brands, and ambitious growth plans. You will have the opportunity to work with innovative products and services, collaborate with colleagues across the world, and make a direct impact on customers operating in some of the most demanding industries.

If you are looking for a role where marketing, business, customer value, and technical understanding come together, we would love to hear from you.

Application

Please apply as soon as possible. We review applications on a rolling basis and the position may be filled once we find the right candidate. We are looking forward to your application!

In this recruitment process we are partnering with Culpeo People & Culture. For more information, please contact Executive Search Consultant Martin Edin at +46 73 511 54 53.